Do you know that Diesel was seen as a fashion rule breaker

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Do you know that Diesel was seen as a fashion rule breaker

Do you know that Diesel was seen as a fashion rule breaker

The founder of Diesel was Renzo Rosso and he set out with the intention of making the brand a leader in men’s fashion. He surrounds himself with creative people and began by designing unique pieces of clothing that made the wearer stand out from the crowd. He gave his designers the choice to create stylish t-shirts that would be accepted across various religion. Diesel was seen as rule breaker that didn’t stick to the predicted trends and soon developed its own style and loyal band of customers. It is for this cause that Diesel soon became a leader in developing men’s and women’s jeans styles, textiles, manufacturing techniques and quality control, guaranteeing the customer an exceptional quality product. In 1991 the brand began to expand outside its home country of Italy and worked on an international marketing strategy that saw the brand move into the UK and US market. The brand has been able to successively grow across continents thanks to its broad distribution platform. Although Diesel Jeans now outsources much of its tshirt production designer jeans production is still done exclusively in Italy. The brand has licensed the Diesel name to third parties for the reproduction of footwear, watches, eyewear and other jewellery, but t-shirts and jeans make up most of the fashion houses turnover. The brand generates over $350million in turnover every year 15% of which comes from Italy. It owns 200 of its own retail outlets and also sells to high-quality boutiques and independent stores. Diesel has produced some controversial advertising campaigns with the most recent showing the slogan “global warming ready” which showed cities such as Paris and London after Global warming had taken place.

Do you know that Diesel was seen as a fashion rule breaker Reviewed by on January 5, 2017 .

The founder of Diesel was Renzo Rosso and he set out with the intention of making the brand a leader in men’s fashion. He surrounds himself with creative people and began by designing unique pieces of clothing that made the wearer stand out from the crowd. He gave his designers the choice to create stylish

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